It happens everyday. It can also happen at any time and to any company. Something goes wrong and of course it’s the PR team that have to come to the rescue!
We discussed Press Release’s in a lot of depth, talking about the structure of one and what makes a good or bad Press Release. One important thing Teresa mentioned which stayed with me was that it was a rich source of information for the media, which clearly shows how important you are. We also discovered how important what you write down is because the media can make any sort of story from your Press Release. (This doesn’t always mean a positive thing!)
As I’ve mentioned before, this is a unit I’m pretty comfortable with so I really enjoyed the lesson. We were also given our assignment which was to write out our own Press Release which I’m really looking forward to doing. With all the talk about Google and Starbucks not paying enough UK Tax, it will be related to this subject!