Last week we were given our big Journalism assignment – “Journalism and Current Affairs” with just a week to complete it! I actually thought this was good practice as I know there’s always deadlines to work around when in the industry.
The whole assignment was split into three parts –
1- News and Current Affairs
2- Interview and Practice
3- Writing a Review
We were lucky enough to had already done part 1 and 2, so all we had left to do was our report which was on News and Current Affairs. This was actually the key part of the assignment as it was based on everything we had done with Anna and Anthony in this unit. In my work I talked about why history, current affairs and politics is so important in a role of a journalist and and how doing that little more than the basic research can improve your story. I also discussed the important things you need to make sure every story includes; Who, What, Where, When, Why and How? I also discussed how the internet and social networks plays in a role of a journalist and how important it is to gain as much information from these sources as possible.
It happens everyday. It can also happen at any time and to any company. Something goes wrong and of course it’s the PR team that have to come to the rescue!
We discussed Press Release’s in a lot of depth, talking about the structure of one and what makes a good or bad Press Release. One important thing Teresa mentioned which stayed with me was that it was a rich source of information for the media, which clearly shows how important you are. We also discovered how important what you write down is because the media can make any sort of story from your Press Release. (This doesn’t always mean a positive thing!)
As I’ve mentioned before, this is a unit I’m pretty comfortable with so I really enjoyed the lesson. We were also given our assignment which was to write out our own Press Release which I’m really looking forward to doing. With all the talk about Google and Starbucks not paying enough UK Tax, it will be related to this subject!
We have started discussing “interviews” in the journalism unit with Anna which is something I’m really looking forward to learning more about. One of the basic things Anna started of the lesson with was talking about different types of interviews; Face to face, emails, Social Media, Questions and Answers and so on.
Interviews can make people feel different depending on what kind it is, for example making people feel uncomfortable or under pressure. This reminded me of the interview Rihanna done with Oprah where she previously agreed on talking about her Ex boyfriend Chris Brown attacking her. The interview was filmed in her Barbados home and when asked about Chris Brown she got teary and the interview turned very emotional. Oprah turned that interview round by finishing it off with positive things about her Rihanna’s future which in my opinion was a great ending.
Today I started the Public Relations unit with Teresa. I was really looking forward to this because I’ve done PR previously and I think it would be great to see how Teresa was going to teach it. Also, I was looking forward to showing my skills and knowledge.
We started with the basics of PR, What it is, What is Marketing and What is a business? I think it was a good idea for us to work in groups as everyone has different views and ideas, and also we learnt from each other. We discussed what people in Public Relations actually do every day and it was interesting to see peoples individual thoughts. I shared my duties with the class.
We discussed popular brands like Nike and Apple, and how they keep up with their branding and imaging.
In our next week with Teresa we spoke about the different sectors and then the roles within PR and what each one entails. Everyone in the class has different interests and we discovered that we’d all love to work in different PR sectors e.g. Food or Fashion.
I do know that PR is a hard industry to get into, and once you get your foot in the door it’s important to maintain a good reputation.
So this was our last session in Journalism. We started off doing our usual editorial meeting and with our Facebook group open, our discussions have become much more interesting with everyone contributing views and opinions. We talked about different headlines and the most popular news that week was about a child kidnapper. We talked about which genre’s to put the story under and how. We discussed how to make the “perfect newspaper” talking about considering who we are writing for, and making sure we only write what we’d like to see in the newspapers ourselves to get a better perspective!
In cultural studies we had a lecture on Futurism and Constructivism. We after discussed John Bergers “Ways of seeing” in groups.
Spending time with Anna is giving me a further understanding of Journalism. Our main focus this week is Social Media and how much of a platform it now is for everyone. We have been asked to open accounts with Twitter and Facebook and start fimiliarizing ourselves with both. Of course I use both these sites on a daily basis so found this really easy to use. We now have a private Facebook group for the class where we can post our favourite stories. We discussed how much impact these sites can have, and as journalists how much these could help us. In my opinion they are sharp, and because they limit you on how much you can write, you can pretty much get the vital information out for your readers. On both sites people have to subscribe to your page by either “Following” you or “Liking” your page, so it garuntees reads! In my opinion Twitter can be stronger as you can use hashtags that others will usually search for if looking for certain news. You can get anyone’s attention, anywhere in the world.
In conclusion, if we want any story to be successful we need these key features;
Time – This is so important to readers, anyone reading will instantly want to know when the incident took place. Topics that are current are more likely to be releavent.
Prominence – The story really needs to be noticable, it has to have a catchy heading, and has to be of interest to readers. If you pick a story on Barack Obama it’ll always get more coverage than your next door neighbour.
Proximity – The story should be near you and have some sort of relation in order top actually interest you.
And of course make sure you have your “Where, what, why, when and how?” awnsered. As long as you have these points covered you’re good to go!